As a marketer working for a small dental practice, it can be tricky to develop a campaign that gets your clients solid leads and boosts their business. If you’re stumped on how to get more leads for your customer, try one of these five strategies. They’ve been proven to have success for dental businesses of all sizes in the past.
1. Direct Mail Marketing
Direct mail marketing is a concept that’s been around for a while, but people are unaware of how effective it can be. Sending simple postcards to prospective clients in your area is an easy way to jumpstart your name recognition. It’s also relatively inexpensive, so you get a relatively high lead rate based on the amount of money that you spend. Spend time on the design of your marketing materials – you should send out cards or flyers that look incredibly professional, and you can even offer a deal on services to boost your return rate even more. There are also many printing companies that specialize in direct mail marketing that you can work with to get things done
2. Offer accessible text or email appointment set-ups and reminders.
Getting tech-savvy can pay off in a great way for your business. Customers are much more likely to keep working with your practice if they can set up appointments quickly through text or email, and if they can receive handy alerts about upcoming meetings and other news this way too. Promote this practice through social media and other online ads to get customers aware of it. This saves them the hassle of calling and waiting on hold, which is something negative that many people associate with dental appointments. Want to take things to the next level? Try creating your interactive app.
3. Revamp your website.
Many consumers now judge the quality of business by the quality of their website. Having a high-quality website shows that you are professional and that you want to make things easy for your customers. If your site needs an upgrade, try adding bright, high-quality photographs and using a clean, simple template. Ensure that all of the copy is well written and free of typos as well.
4. Improve your Yelp rating.
If your customers have a good experience, ask them to rate you on Yelp. You should also add a small blurb on your business cards and other marketing materials asking for a rating. Many consumers now compare businesses of all types through Yelp, so it helps to have a high rating and good, thorough reviews. You should also make sure that your Yelp page has all of your contact information, your location, and your hours.
5. Have highly active social media accounts.
Focus your energy on creating a genuine presence on social media. Develop fresh content that allows your followers to interact with you and ask questions, and post photos and video frequently to catch people’s eye. You can even offer exclusive promotions for your social media followers. Even just one great social media account can completely change your business.